Public speakers most enjoy the challenge of facing the audience from up a podium. However, sometimes public speakers cannot locate the next major event and this is where social media can prove to be a major aid. As permarketing research conducted, more than seventy percent of respondents polled, acknowledged the usage of YouTube, Facebook and Twitter. Yet a similar figure responded to not use email as a means of digital marketing. Email marketing is possibly the most effective and safe. Social media cuts research time especially if one uses Bluetrapp to help schedule relevant articles online. Advertisements work well on Facebook as instead of simply boosting a post one can simply choose users with whom to personally share. Lists must be created on both Twitter and Facebook of users to follow in order to cut through the jamboree of people on social media. While some feel that things change way too fast in social media, the Forbes app on the same helps keep track of latest changes.