MANAGING in the

NEW WORLD

To execute a digital marketingstrategy best, certain components are essential. The website must align with the brand, be mobile friendly and incorporate specific landing pages to generate leads. Business research has found email to be the most efficient proponent of this field. The content must educate and inform the potential users. SEO must be incorporated at corporate strategy level. It must have a positive footprint on social media. However, paid ads cannot be ignored and they have to be run simultaneously. A good part of the marketing process must be automated else duplication of work is common. Webinars must be frequently held to engage customers. Videos work best on smartphones and for the youth. Business analytics must be gauged to understand overall picture. Leads must be managed as appropriate for every segment. Finally the sales tools must be sound including brochures, presentations, mobile applications and crucially management training of sales personnel.

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