Within the world of digital marketing, debate rages on the status of SEO and whether it belongs to marketing, journalism or PR. In truth it is a combination and in fact journalism is now getting infiltrated by marketers conscious about keywords. As per business research conducted by LinkedIn, SEO is now a much more prominent feature of job descriptions rather than titles. SEO remains relevant till Google keeps altering its search algorithm. SEO is now no longer the preserve of the technical team of web experts, instead it is an integral part of marketing and even PR. The SEO people need to be more social and interact with bloggers on regular basis. Thus firms offering these services are offering bundle of SEO with PPC and PR.