In order to be successful in the present business scenario it is crucial to incorporate disruption within thecorporate strategy. Few firms have successfully disrupted the existing business models with Uber being the chief success. The biggest reason often cited for Uber’s success is the business research they put in to generate feedback and using it once generated. Some learnings can be derived from Uber’s methodology. After every interaction with user, they generate feedback. They only pose questions whose possible answers can be executed which they end up doing anyway. Feedback is one of the most important metrics they track usingbusiness analytics. For most businesses, a Net Promoted Score or NPS can be great method for peer to peer sharing with Survey Monkey being among the top success stories.