Poor Employer Brand ‘reduces prospective job candidates by half’
Business research conducted by LinkedIn suggests that employees value firm’s reputation and brand more than just the financial compensation. Business analytics revealed in the report, says more than half of respondents would refuse jobs from firms without job security or able leadership at corporate strategy level. Thus firms which do not invest in corporate training of employees are potentially losing more money in fresh recruitment than training costs. Flexible work arrangements and sound work-life balance are critical.
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