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Japan, the land of Kaizen has ensured increasing travel jobs through the spurt in tourist numbers at the Toyota Museum in Nagoya. Business research conducted shows this is the second most visited museum in Japan following the Nikka Whisky Distilling’s distillery in Hokkaido. As per Toyota’s corporate strategy, certain steps have been taken to attract greater numbers of Chinese tourists. It has educational aspect and people can study the history of the corporation from the earliest of times. This information comes in the wake of the expo conducted in 2005 in Nagoya post which tourism did not hit those highs, but now recovering well. 

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