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Certain metrics can make the process of digital marketing much more result oriented. While conversion rate being used as a parameter too judge may appear too much a product of sales orientation, ultimately its importance can’t be overstated. Cost per lead gives the marketer useful data on the return on investment. Bounce rate is an effective tool to study content attractiveness of the client’s website. Average pages per visit gives the marketer information on chances of conversion as someone visiting more pages is more likely to be converted to a customer. On the other hand, average time on site is the data generated by business analytics that measures the amount of time spent on website by potential customer. It helps in ranking websites as per Google’s algorithm. Cost per page view is another useful tool for calculating ROI. Return visitors shows the success of the client’s loyalty programmes. Google business analytics metrics need to be monitored as it provides insights on visitors, their lifestyles, requirements and demographics they represent. The most crucial metric to finally determine customer ROI is the acquisition cost. It provides us with Customer Lifetime Value (CLV) which helps evaluate individual customers. Revenue may be optimized accordingly. 

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