MANAGING in the

NEW WORLD

The NBA allows the bottom team with only a fourth of a chance to win the first pick at the draft, something which the NFL guarantees a 100%. Marketing channels function more like the NBA rather than the NFL. The marketplace is getting extremely fragmented and thus engagement across media channels is necessary.Marketing research has thrown some useful recommendations for use. Store pamphlets, email promotion and coupons worked best at retail stores. Massage services, tour operators and fitness clubs did best with daily deals as customers look for trials in these lines. Apartments and job agencies best utilized the power of newspapers. Meanwhile, online reviews did best for restaurants, pet parlours and painting agencies. These trends may be validated using business analytics and are sure to win positive results for SMBs without vast marketing budgets in particular. 

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