Technology-Enhanced Travel Experience for Chinese Tourists in UK
The UK is catering to Chinese tourists in an innovative manner and wishes to further expand the same. Chinese people have become more digitally savvy and thus technologies are catering to attracting them in large numbers using digital platforms. They also spend a lot on fashion retail. In fact visa regulations have been eased and now it is much easier for Chinese tourists to get UK visa than European one. This trend is creating innovative tourism jobs in both the UK and China.