While there are no guarantees,business researchhas proved that there exist seven key skills which are essential to landing a cushy job in digital marketing. The person must know how to derive maximum benefits out of Search Engine Optimization (SEO). Besides SEO, the Pay-Per-Click (PPC) model must also be incorporated in the aspirant’s training. Smartphones are today at the forefront of business making decisions, and an understanding of how to use mobile phones to optimize digital marketing is essential. Email marketing might sometime sound dated, yet research has proved this to be the most reliable method of augmenting leads. Social media has totally revolutionized how marketing is done today and remains a powerful source essential to be mastered by the marketer. Next in line is content marketing as this methodology works well across media channels. Crucially, they must understand business analyticsas this is the tool which eventually breaks down the data from every other domain to derive meaningful information for the marketer to use.