There are some metrics which if tracked will provide reliable feedback. There is the concept of Brand Mention Volume which tracks the number of times the brand was mentioned on social media during a period of time. Then there is Share of Voice (SOV) which measures advertisements on social media and the click rate across. There is also Referral Traffic which is about social media directing traffic directly towards website. Conversion Rates imply the rate of potential customers contacting firm post the call to action. Brand Connotation maps everything spoken about brand online including negative ones. Klout score is way to measure organizations ratings across different social media platforms. Inbound links meanwhile direct traffic from public forums. Audience reach tracks the geographical and demographic spread of brand on social media. Audience engagement keeps tabs on shares, likes and comments by audience. Social activity profits connection does anRoI on investment versus returns on social media engagement.