There are certain metrics related to the field of digital marketing which experts tap into. They can similarly be used by marketers to respond positively to business changes. Overall conversion percentage tells us about the macro picture but campaign level metrics inform us better about each component of the plan, what worked or not. Cost per acquisition is similarly crucial. Conversion rates at stages of the campaign tell us about demographics and the firm’s ability to accurately forecast. Growth in the channel’s ROI breaks down data into sales figures and financials plus their links to number of leads. Digital marketing metrics provide immense data and it is crucial to identify the ones which really identify trends for the business.