While all firms make PR bloopers, these days due to the digitalization, bad news travels rather swiftly. There are however, some steps if followed can recover the firm’s positioning. The negative link must not be clicked even if curiosity lingers, as more clicks will automatically trend it greater on Google. Digital press releases across search engines always provide positive PR organically. Social media profiles must always be optimized to provide positive energy from Facebook, Twitter, LinkedIn, Instagram, Google Plus and YouTube. Blogging has become a must-have for all big and medium scale businesses today which seek positive online response. A convergence factor must be enabled where viewers see series of pictures, videos, articles or short posts on various forums. This is critical for brand recall value. 

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