There are some features which every mobile CRM must possess. It must include an integrated analytics and marketing package. Then there must be an acquisition tracking package. Real time analytics using the right metrics must be tapped into. User segmentation must be easy to be put to use. There must include an application which can collect data from within and outside on areas such as interest categories, static data plus channel attributes. An app oriented messaging service plus e-mail is essential. Automation is necessary in order to schedule targeted marketing without continuous manual intervention. The overall process must be implementable without too much fuss. Thus there must exist a constantdrive towards innovation.