There are a number of websites which run over hundreds, maybe thousands of pages. Yet it is a few crucial pages which make or break majority of deals for the firms. It could be frequently the ‘about us’ or ‘contact us’ pages. Even when internet traffic is diverted, certain landing pages are specially created or assigned from existing ones. There are four types of landing pages based on how they are used. There is the basic landing page which redirects traffic usually to the home page. Then as the name suggests, there are video landing pages. There is the webinar landing page which lands on particular webinar company wants to broadcast. Finally the most common one is the sales landing page which directly takes viewer to the catalogue and information centre.

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