There are certain ways in which leaders can possess greater popularity on social media. They must have some beliefs and work towards them and this must reflect on their digital posts. Integrity is essential and one must not create a make-believe social persona.Business research on the case of Ms. Sheryl Sandberg’s Facebook profile post her husband’s demise, shows that putting up an honest human persona of being vulnerable to grief boosts leader’s social media popularity. One has to manage this personal side with the fact that anything leaders post online reverberate across the world as company speech. Thus one must voice one’s opinions yet must respect others’ rights to have theirs. Location ‘check-ins’ on Foursquare and fitness trackers however must be avoided at all costs.