Winning over and then retaining customers is trickier now than ever before. The digital world has flattened information flow and consumers are well aware of competitor product characteristics. In such a scenario there are certain activities, the following of which tend to convert likes to leads in the world of digital marketing. There must be a story which harks on brand personality. Testimonials by customers and case studies developed by them on firm are vital. Certain offers must be launched frequently but with limited time inducements only. Extremely pushy sales pitch does not work now, instead soft conversions do.