While crowd sourcing for information is a relatively older concept, crowd-marketing is a new form that has emerged whichensures marketing for your service/ product not by the firm but clients themselves. It is a two-step process. The first involves convincing a Key Influencer. The key influencer is one who has a substantial online following on his/ her own blog/ Facebook page/Twitter handle etc. On that forum, the key influencer describes the positives of the firm and directs follower traffic to the landing page. In the next step, a specialist will be hired who will publicize about the product across public forums and direct page visitors towards the firm’s service / product.