From the earliest memories of our lives, we are forever imbibed the importance of being presentable. At school, we get rapped on our knuckles if our shoes are not properly polished or finger nails not cut. This grounding extends well beyond school till working life. And indeed studies have shown how firms which are not presentable in their outlook need a complete marketing makeover. A marketing must-have list has now been developed but divided into 4 levels from bronze to platinum. All of these focus on digital presence and sophistication off it. Sponsored posts and event sponsorships are for those aspiring for platinum level while a basic LinkedIn page and professional website are essential at the beginner’s level.