MANAGING in the

NEW WORLD

For any business to succeed, system and process are essential. These two words are often used interchangeably yet significant differences separate them. Process is a series of steps used to seal a particular assignment. System on the other hand is the sum total of all these disparate parts. To describe practically, we can take the case of developing a social media marketing plan. The first step involves an analysis. This is followed by brainstorming. Then there is the system design. We cannot proceed further without testing. Finally the plan is implemented. This entire step by step methodology is the process, but the combination and resultant of these stages gives us the comprehensive system. 

 

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