The digital age is often associated with being a movement veering away from human contact. However, the head of SEO at a prominent web hosting firm disagrees. He feels for SEO it is crucial to talk to product owners and formulate plans to enable higher product visibility. Executing ditto what the client wants yet cannot do oneself is the greatest challenge of digital marketing. Communication steps must involve face to face chats, telephonic conversations, emails and media like Skype. Results have shown that when firms try to inspire others, results are much better than those which resort to manipulation. Age old values of being helpful and developing relationships still hold true.