MANAGING in the

NEW WORLD

Business research anchored by the World Travel & Tourism Council (WTTC) has opened up some startling facts. There exist more than five million tourism jobs at present in the USA which is more than double of the numbers held by the banking industry. This report was launched at a convention in the town of Austin in Texas. About 8% of the country’s GDP was generated from the tourism sector. Also the sector has among the best ratios of number of jobs created per million dollars invested.

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