In order to develop the firm’s marketing strategy, a thorough business analysis must be undertaken. This data can help product strategy by understanding what customers like or not so new product launch may be considered. Hypothesis tests can be launched online to gauge the product pricing. Competitor study can be conducted to find out their strengths and weaknesses. One can also deduce brand awareness and identify ways to strengthen the same. Granular data can even be extracted to track potential customers in geographically close area.