Social media has proven to be amongst the critical tools used in digital marketing campaigns. While newer platforms are emerging, some older ones provided marketers with trends for entire generation. One of the earliest trends which came in vogue in the year 2010 was for women to reveal their respective bra colours to generate breast cancer awareness. Inspired by the Christopher Nolan series, the Batmanning trend involved people posing as bats. Cinnamon Challenge, Lion King-ing, The Cup Song, Gangnam Style, Milking, Goating, Harlem Shake, 100 Happy Days, No Make-up Selfie, Ice Bucket Challenge, Wake up Call, Feeling Nuts and Thumbs up for Stephen are some of the other major trends which went viral on social media.