MANAGING in the

NEW WORLD

management consulting publication has provided us with a list of tools which we must use while developing content to market. ProofHub is one such platform which allows one to allot tasks, determine time tables and maintain budget. The content creation and editorial process can be streamlined using Kapost. Marketing.ai allows us to curate content to align with overall corporate strategy. Social media mentions can be tracked using Storify. For blogging purposes, top freelancers can be sourced using Contently. Curata CCS allows the user to share stories based on relevant requirements. Content Marketer allows the marketers to connect with social influencers who can further generate positive word of mouth publicity. Buffer allows sharing of stories across platforms to followers. The distribution of content can be automated using PixxFly. Specifically for enhancing Twitter followers, Narrow is an ideal tool. Parse.ly provides us with analytics regarding our performances. SumAll brings all that data at one place, breaking it down to enable proper business analysis. Raven Tools helps the marketer benchmark the organization against competitors or industry norms.

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