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Market research conducted has provided us with some insights and key statistics on business to business content marketing. Brand awareness is most important outcome for more than 80% of industrial marketers. About two-thirds more leads generate when organizations have productive blogs. Inbound marketing saves an average of US$ 14 per customer as opposed to outbound methodology. In fact organic search leads are converted on average one every seven. Content marketing meanwhile enables a six times higher conversion rate. Nearly three-fourths of marketers polled feel than online content gives better results than buying up of ad space in print media.

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