Budding entrepreneurs need to understand that the present economy is driven by several ‘whys’. There are demand side and supply side questions to this puzzle. The customer side ‘whys’ include reasons for customers to exist, requirement of company solutions, the pricing, its justification and why the product is superior to competitors’. The market ‘whys’ are related to the sustainability in the market for the product, reasons for winning the battle, evaluation of better alternatives if any and business innovations which may be tapped into.