Singaporeans are now the nationality which has proven to travel the most. Also as per market research, 95% of Singaporeans have travelled abroad over the last 2 years which is much higher than the Asia-Pacific region or the world as a whole. The percentage of them traveling for leisure as opposed to work is also among the highest. And this trend is set to grow. Japan, Korea and Australia are topmost desired destinations. Traditionally, Thailand, Malaysia and Hong Kong were most popular but now the percentage of other countries in the pie is rising especially among the affluent.