Business innovation requires radical thinking but to ensure that happens, some processes exist. A goal must be set for all employees to innovate towards new products and this must be communicated to the concerned ones. Time frames must be shifted to past and future. Management training must aim to incorporate analogical thinking among employees. Newer methods must be sought to solve routine issues. The firm must also connect with idea generators using crowd-sourcing as a tool. New technologies must be promoted across the consumption chain.