Certain tenets must at all times be kept in mind while pursuing digital marketing. SEO techniques must always be incorporated within the planning. This requires business analysis to derive the right keywords. The brand must deliver the same content as the founder. Content marketing has now become crucial. Also another mode known as active marketing ought to be pursued by targeting people before they convert to customers. Visuals have become more important and thus an appealing web design is fundamental. The organization must immerse itself in goodwill from time to time. Mobile phone must be included in the marketing strategy as a major segment can be tagged using the same. Content and its mode of delivery must always have that fresh and crisp feel. Also the branding must be honest without exaggerations. Finally, one must never forget the age old technique of email marketing.