MANAGING in the

NEW WORLD

As per market research conducted across sixteen countries by booking.com, more than half of world’s tourists, are today demanding a sustainable mode of tourism rather than conventional ones. This includes volunteering as well as camping vacations. This trend has particularly caught up in Spain. Majority of sustainable travelers are women between the ages of 35 and 55, traveling alone. This form is yet to catch popularity among the younger lot as sustainable tourism can never be a low cost option. Spain is also receiving fair share of sustainable tourism addicts from countries such as U.K, Germany, France, the Netherlands, Sweden, Denmark, Canada and the U.S.A.

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