Influencers are now increasingly emerging as crucial cogs in the digital marketing process. Certain trends have been gleaned off late which are affecting influencer marketing. Bloggers and brands are now communicating directly with one another. In fact brands are gauging the power that influencers possess to direct traffic towards their own social media pages. Gone are the days of relying on some in house bloggers, instead brands are opting for a bouquet of them to engage different kinds of buyer personas. While many new age bloggers have moved away from traditional media to forms such as Snapchat and Instagram, business research suggests traditional blogging is still the best method.