MANAGING in the

NEW WORLD

According to tourism consulting firm E-Marketing Tourism Frontiers, Kenya as a country must look towards increasing its online presence through digital marketing in order to boost the tourism sector. The internet has been proven to be the most important medium for tourism information and bookings. Family and friends come in second while tourism brochures are third most important source. In fact about a third of the tourist crowd relies solely on the mobile phones for last minute deals and bookings.

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