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Business innovations which stem from customer feedback are eight times more likely to succeed than those which emanate from employees’ ideas. As per business research conducted, customer induced innovations result in revenues of nearly 150 million US dollars over a span of time. During similar time period, the incomes are less than an eighth of that for employee driven ones. Nestle and Target are two such examples of organizations which changed everything due to customer feedback. Target changed its signages to more gender neutral language. Nestle changed its product line to incorporate fewer but more wholesome ingredients in its food products.

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