Organizational values are often framed during the corporate strategy formulation yet seldom followed during the actual execution of work. Thus an alignment between corporate culture and values is what is missing. The ‘feel good’ aspects need to be replaced by more tangible benefits. Too much is being made of big data based business analysis, however we do not have conclusive evidence of that being a maxim. Thus values and gut feeling need to be churned to get best business results and not go purely by hard data.