The social intrapreneur is fast rising to become amongst the most important members in any organization’s teams. The bring business innovation while overall good for the society. The Director at PepsiCo concurs with this view. In fact, the CEOs of four leading companies Tata, Unilever, Huffington Post and Virgin have come together to form the B Team to look into social innovations. Profit centres are being aligned to social ventures. One example of this is Unilever’s Lifebuoy soap which brings millions in returns every year, yet also brings social value by improving hygiene levels everywhere.