SEO is such a critical part of any organization’s digital marketing strategy that top focus has to be given to the same. For this certain techniques have been identified. Thorough business analysis must be made on relevant keywords. Similarly headline content must be identified. Content needs to be created keeping in mind targets and goals for the upcoming season. Also content must incorporate that which has been generated by the end users. Snippets must be evaluated from all possible platforms. Alerts must be installed. Subscribers must be periodically emailed with latest offerings. Articles and blogs must be promoted using social media. Also social media groups must be gauged to disseminate company content. In order to gain new followers, a good method is to post on public forums, aggregator sites as well as Quora. Finally it is most useful to constantly keep a vigil on results.