MANAGING in the

NEW WORLD

Advertising is particularly crucial to the travel and tourism industry and thus a tourism consulting industry forum has provided us a list of the best of these advertisements from across the world. The top one features the Belgian rail network which is trying to wean people away from personal cars. The message comes out to make traffic jams in Belgium heritage which will only happen if the majority travel using the trains. Railways in the UK have made a similar attempt and showcase the benefits of using trains to save time, effort and money for office travel. Advertisements on Hiroshima’s ‘cat street’, the Copper Mountain area in the USA and the creativity on show at various Accor group hotels complete the list.

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