MANAGING in the

NEW WORLD

business consulting publication has provided us with certain misconceptions we take for granted which will be harmful for the CRM strategy of the firm. It is often thought that all data must be cleansed, yet that is not necessary as one never knows when which piece of information will come prove handy. More volume of data may not always be desirable. CRM data can be useful for all departments and verticals and not for any one particular. Also CRM is not important only for sales but for other tasks as well such as content creation. While businesses indeed are stuck with legacy systems, they can be modified depending on the immediate requirement. Often firms provide incomplete information believing that whatever is available must be shared. However, disseminating any piece of information without grip of the context can have disastrous implications. 

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