Companies in Singapore are trying innovative ways to improve their brand primarily to attract the best of talent. They are insistent on putting up a dedicated career page. All job openings are posted there. Sometimes job application processes get complicated but instant help is provided to help out in the process. The site must be optimized for smart-phone users. The same site must be linked to corporate pages on social media platforms such as Facebook, Instagram, LinkedIn or Twitter. These pages will also contain job openings. A share button enabled next to the link allows word about opening to spread. Another business innovation is to allow candidates to directly import content from their LinkedIn pages to the application forms. A positive work-life balance is highly valued by younger recruits and that needs to be showcased. Also existing employee testimonials must be put up on company website.