Today every company’s corporate strategy involves making sure that it is digitally compliant to survive the fast changing digital world. To achieve the above objective a company has to go through “digital transformation” which not an easy process to accomplish. It would depend on the level of digital experience you want to offer and where you are at present. The process gets more complex with not only fast changing technology but with numerous competing technologies and products.

However, Ronald has some thoughts as to how we can make the process less painful. One, he suggests that we put the onus on  the vendors to convince us that they are offering the best option. Two, to ensure relevant customer experience we need to understand the entire customer journey thoroughly and to do everything in customer’s interest. Third, remember behavioral science is as important as data science. Lastly, ensure commitment of the entire organization. If digital transformation is important to you, read the article as it gives sound advise