An IBM anchored market research clearly reveals that creativity is the one trait most sought after within the C- suite. Creativity and in particular the concept of design thinking is most urgently needed in the field of retail irrespective of product – fashion, electronics or something else. Also the customer has to be treated as king in retail. Discount Tire is one mid-sized retail firm in the US which has shown panache for design thinking. Similarly, Stanford’s Hasso Plattner Institute of Design is one school where students are tested to the ends of their creative scale and such individuals can be extremely useful to the retail industry.