A movie has been made on the life of Steve Jobs, yet it is highly likely that any film may not be able to do justice to the level of storyteller that the man was. His life and the mythology surrounding the same has become part of modern lore. This has worked for all the business innovations designed at Apple where he has managed to weave a story of greatness per product. Similar features may exist in other products but Apple’s brand creation has been such that other firms’ products have not generated anything near the excitement levels.