As Sir Isaac Newton had once famously alluded to, human beings build on the cumulative culture and knowledge which their predecessors have acquired. We have the unique ability to observe, record and tabulate information gained. However, knowledge is also often lost as we can see in the example of Australia’s Aborgines’ loss of highly useful inventions such as fishing nets or warm clothes, proven through archaeological research. If one goes through the timeline of human history, one is comfortable with little innovation for the best part of a staggering two million years. Yet within a period of thirty thousand odd years, there was a tremendous leap in the collective human knowledge pool. Environmental factors also play a part. Business innovations similarly require a certain favourable environment to thrive. Organizational culture grows around the innovation at the firm much like human culture has evolved over time and technological advances.


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