Some highly successful entrepreneurs have used their vast knowledge of the business world to subsequently write books. Some have been more successful than others. Richard Branson wrote Losing my Virginity, obviously referring to his Virgin group companies. Bill Gates is known to have penned down Business @ The Speed of Thought. Jessica Livingston meanwhile wrote Founders at Work. The somewhat different Enchantment was written by Guy Kawasaki. Vineet Bajpai is considered an expert at Management Consulting among Indian writers and his book The Street to the Highway is considered an expert’s take on the subject of entrepreneurship. Midas Touch has been written by Donald Trump. Kris Jones of Pepperjam fame is famous for having written Search Engine Optimization, which is a highly influential book for digital marketing practitioners. Mary Kate and Ashley Olsen have co-authored Influence. Finally, The Blueprint has been written down by PayPal founder Peter Thiel.