A unique and positive corporate culture can go a long way in succeeding at talent recruitment. If properly communicated, potential top talent will feel attracted to join the organization. For this the first step is a detailed and informative corporate training programme during the onboarding stage. Like marketers leverage brand advocates, similarly recruiters must inculcate a sense of the same among employees so that the best of talent may be attracted. This will also allow the brand to be internalized. An Employee Value Proposition (EPV) must be developed which clearly states the main reason why aspirants must join the particular organization. The company mission and values must be properly defined so that employees feel proud of the work they are doing. The company must also identify its key features and themes. The more attractive, credible, distinct and sustainable such attributes are, the higher up the ground the organization is placed for capturing top talent.  

Source:http://www.forbes.com/sites/forbescommunicationscouncil/2016/10/06/seven-ways-to-define-and-communicate-your-unique-employer-brand/#19d756bf2a24