Workplace culture can often result in the downfall of creativity. Amanda Brinkman, the Chief Brand and Communications Officer at Deluxe, explains that business innovation and processes must go hand in hand. She also cautions against ideas that these two are mutually exclusive. An idea without proper execution is pointless. Deluxe is the largest check printer in the USA, but has now diversified to set up an independent marketing agency. The mandate of that is to help small businesses with their marketing efforts while their founders continue to focus on product aspects they are most comfortable with. In advertising agencies silos, used to be created between the digital marketing and the traditional wings, but now processes are far better integrated at places where Ms. Brinkman has worked at.



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