An example can be taken from the world of sports where the Tampa Bay Buccaneers NFL team has this habit of being on the losing side more often than not. Organizations keep talking about that missing ‘something’ which is not allowing the firm to grow. These profound interventions also pose problems during mergers when two widely differing work cultures come together such as was the case between Daimler and Chrysler. Three benefits have been identified which high – performing cultures naturally induce. First of all, new recruits must understand the company culture and embrace the same in order to thrive in the organization. Employees must be trusted to express culture in whichever way they feel as long as it is compatible with the overall corporate strategy. This avoids micro-management. Culture must be seen as an integral part of training and development as people learn new things on regular basis.



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