Asia has one of the highest social media penetration levels in the world. Thus a business consulting report presented by Compass confirms that some of the countries especially the developed ones of the APAC region see social media as their primary source of news. The number is the highest in Hong Kong where 60% of those surveyed confirmed that social media was their top source for news, more than news sites. Numbers are similarly high for the Philippines, Singapore and Vietnam. Even YouTube was second top source in the Philippines and Vietnam. In Singapore, more than half those polled claimed that they used Whatsapp as much as they used Facebook. Such trends provide massive business potential to media players to leverage social media.


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