A research assignment has just been concluded which has identified five rules which must be adopted over the next year in order to effectively engage in digital marketing. Most importantly, instead of direct selling, it will be even more important to develop connections between the marketers and customers. Social media will emerge as one of the top tools to increase engagement with the audience. Most of these platforms such as Facebook, Snapchat and Instagram have moved on to including visuals as a key part of their overall pie. The 80-20 principle must be followed whereby marketers must understand that only a fifth of the target customers will actually study the content and another fifth of that segment will further make the final purchase. Constant business analysis must be made in order to understand the strengths and flaws in the marketing efforts. Granular data must be analyzed in order to best keep track of trends.



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